2024 TikTok Shop VPS region selection: How to judge the United States, Southeast Asia and Europe?

The TikTok Shop team should choose a VPS region based on the store market, operations team, live broadcast plan, and ad delivery.

When TikTok Shop chooses a VPS region, the first question is not which node is cheaper, but which market the store mainly serves. U.S. stores give priority to U.S. nodes, Southeast Asian stores give priority to Singapore or locally available nodes, and European stores give priority to European nodes.

Live broadcast, advertising and customer service backends may have different access requirements. For live broadcasts, check the stability of the push stream, for advertisements, check the account assets and payment entities, and for customer service, check the permissions and handover records. One node may not be suitable for all actions.

If an account has been operating in one region for a long time, it is not recommended to switch countries frequently in the short term. When migration is necessary, the reason, time, and old and new environments should be recorded to facilitate subsequent investigation.